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Sassoon was designed by one of the few renowned female type designers in recent history, Rosemary Sassoon. This typeface is whimsical and friendly as a result of the swoops and curls in each letterform. The example above shows how Sassoon adds to the environment when used in signs throughout a children’s’ museum.
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There’s something so effortless about these simple logotype examples that I’m just in awe of how simple yes still how creative and elegant they are. Some of the world’s most famous brands use logotypes for their logos. A new restaurant, oksusu, requested a logo for their opening in Los Angeles. It was also requested that this logo was organic, feminine, youthful and modern.
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Bodoni Egyptian Pro is a typeface that aims to subvert typographic norms. It accomplishes this by taking Bodoni and reducing it to a single stroke weight design. There are eight weights, all of which are exciting—especially the lightest weight, which seems to be composed of single-pixel lines. Choose this logo font when you offer bespoke services to a wider audience, and/or if the details truly matter to you. Aptly named and outstretched, Ostrich is a narrow sans-serif with smooth rounds and a very long neck.
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Because of that, they can come across as old-fashioned (in a good way, depending on the brand). But despite their historical origins, logo designers still find them useful today. Let’s take a look at both classic and modern interpretations of the emblem logo. Unearthed from the land of the lost, Atlantis is a unique font that’s perfect for creating logos, movie posters, website headers, and much more.
Also, minimalist logos are easier to integrate into smaller formats like business cards, personalized embroidery, labels, and many others. Using blank space in your logo design is also helpful when it comes to brochure design, poster design, t-shirt printing, and plenty of other marketing collateral. These are such playful examples of some of the best logotypes I’ve seen.
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It’s unusual and opens the door for designers to play creatively with this unusual element. Museo Sans is a more user-friendly version of Museo, a bizarre serif font. In contrast, Museo Sans is simplified and minimal, giving the letterforms room to breath. According to the designer, Proxima Nova is a font that bridges the gap between fonts like Futura and Akzidenz-Grotesk. Based on broad spectrum of typography styles, a bridge between those extremes was welcome. Advent Pro is an edgy display font, utilizing distinct universal characteristics of the whole sans-serif genre, but has created its own modern characteristics.
Top 10 Best AI Logo Generator Tools Reviewed & Compared - Techopedia
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Combination and Dynamic Marks
Remember, different logo design styles are about more than the type of mark. For more traditional or luxury brands, a serif font with subtle serifs and elegant strokes can add a touch of sophistication and trustworthiness. These fonts work best for businesses aiming for a classic and refined look, such as small law firms or boutique fashion lines.
Aborm – Fashion Logo Font
That’s because the letters are unpredictable in handwritten cursive letterforms—no one knows where one character will end and another will begin. With the evolution of font files and new methods for making sure each letter connects properly, script fonts have become more popular than ever. Quicksand is a display sans serif with rounded terminals (the end, whether it be straight or curved, of any stroke that doesn’t include a serif). The characters have been optically corrected to be much easier on the eyes. Generally, rounded letterforms give off a warm and inviting appearance. It is named after a Portuguese designer Pedro Azedo, this font is sure to fascinate you with its look and charm in addition to its beautiful name.
Keep in mind that when it comes to things like the different types of logos with their names, you might find varied answers out there. For example, monograms are often called lettermarks, or you might see mascots grouped with pictorial logos. However, it's also imperative that we, as designers, recognize the expressive and communicative nature of typography and typefaces.
This solution can be seen, for example, in the identity of Coca-Cola, Minecraft, Nickelodeon, Tesla, Google, and M&M’s. The key is to maintain readability while pushing the boundaries of conventional design. An excellent example of this is the V&A logo, crafted in 1989 by Alan Fletcher. Skilful tracking and kerning is essential when setting a simple logotype in an existing typeface.
I like how this logo feels and think it really fits my brand vibe, but my organization is called “Head Start” not “Helping Hands”. When designing your logo try to make sure you think about its intended uses – are you looking to use it on a uniform, or will it just be for your website design? You can use a Mock Up Generator to see how your logo will look in situ. Shapes with interesting gradients or textures can be used to push your design to the next level. Here, FX Technology Co. has used a blue to yellow gradient to achieve a really sleek look. They’ve used a laptop icon inside the circle, but this could easily be changed to a bunch of flowers, a wine glass, or a stack of weights depending on your business.
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