Table Of Content
The manufacturing web design must ensure it's easy for visitors to contact your team. Include contact forms, email addresses, phone numbers, and live chat options to simplify communication. Better customer experiences will result in increased revenue over time.
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This gives the website visitor the unique opportunity to start their journey in the direction that best meets their needs. The content on the main page is kept minimal and arranged in short paragraphs that do not exceed three lines, which corresponds to the best practices for minimalism. We recommend simplifying the complicated menu on the homepage so the visitor can find what they’re looking for with less effort. The CTAs are actionable — “Explore,” “Buy Now,” “Stay In The Loop” — and they encourage the visitor to continue their journey throughout the site, following the carefully laid out conversion funnel. Each product page should have necessary materials such as specification sheets, ordering guides and installation instructions. GE Aerospace’s hero messaging emphasizes innovation, which reflects their brand mission.
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At Thomas, we’ve helped build and optimize more than 5,000 sites for manufacturers and industrial companies, so we know what works. To give you some examples to check out, we've put together a list of some of the best manufacturing and industrial websites that build relationships with visitors and turn them into customers. Their site now makes it easy for users to browse by gate types and industries. Last, they have a variety of resources available to help potential customers research their options and determine the best fit for their needs. Their site matches their level of quality and makes it easy for visitors to become clients and customers with prominent contact forms and quote requests.
Action-Oriented Language
Take the case of ZEON Chemicals, their website has a clean layout and compelling imagery that quickly positions the company as an industrial leader. The benefit-oriented copy on their homepage drives visitors to take action, whether it’s viewing products or contacting an expert. A+ Group’s website design uses aesthetically pleasing images and typography to create a visually captivating online presence.
With the exception of a subtle shadow behind the heading letters & the video behind them, every element on the page below appears flat, down to the illustrations, which are just simple icons. The Interaction Design Foundation notes that flat design was developed so that web pages could load fast while scaling themselves to fit different screen sizes. On this service page, this manufacturer positions its fuel additives and treatments as solutions to common limitations created by traditional fuel and engine types. Breadcrumbs are helpful because they help orient the visitor to their location within the site, and often contain links to these previous pages, giving visitors the option to backtrack. One way to help prevent visitors from getting lost is by using breadcrumbs.
Technical specifications, detailed product catalogs, and industry applications are crucial. E-commerce elements may include requests for quote forms, product configurators, and downloadable resources rather than traditional shopping carts. Following the trend of best manufacturing websites, they chose function over form. Design is simple, and navigation is achieved with bold, clear buttons. The excess use of graphics reassures visitors that they’ve found the right provider in their industry.
At CyberOptik, we understand this and specialize in developing websites that make complex product databases easy to navigate and search. We’ll conduct keyword research and identify the ideal target keywords for your manufacturing brand, then optimize your website’s key elements to ensure that potential clients can find you quickly and easily. All of our manufacturing websites are fully optimized for both search engines and conversions. We’ll help you drive new traffic and engage your website visitors, funneling them successfully to conversion.
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Squarespace has one of the best content management system (CMS) editors for people who are new to websites. Its drag-and-drop style of editing and thousands of templates make it a great option for designing a clean, appealing website. Even on the free plan, you’ll have an SSL certificate and the ability to create a basic storefront.
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One helps potential customers ready to talk to sales get in touch effortlessly. The other provides visitors who are still in research mode with additional information—all without having to scroll. Also, remember that manufacturing websites require more advanced functionality and must integrate with other software, such as ERP and CRM, so incorporate that into your plans. Some additional tools that benefit manufacturing website visitors are custom calculators, document management systems, distributor tools, and searchable online product catalogs.
Our comprehensive email building services create captivating messages, promote new services and more to help bring customers through your doors. A well-designed manufacturing website is essential for drawing in customers, establishing credibility, and boosting conversions. It provides an online hub that accurately targets the right audience while implementing modern design strategies. In addition to product images, your website’s overall visual design should also reflect your brand identity. This includes elements such as color scheme, typography, and graphic design style.
Look for design examples like this to give you great manufacturing website design inspiration. This content includes technical articles, white papers, industry insights, and thought leadership content written to include specific terminology and jargon. This information is used to establish the expertise of a manufacturing company and set it apart from its competitors. A manufacturing website design is creating a website specifically developed to meet the needs and objectives of a manufacturing company. Industrial websites differ from regular websites in several key aspects outlined below.
Design Your Way is the place to find the best source of inspiration for your various design projects. We have articles that address both the professionals and the beginners, as well as those looking for a dramatic career change. There are also similar articles discussing coaching websites, bakery websites, surfing websites, and plumber website design. Minimalist yet bold aesthetics are trending — think less clutter, more impact.
The company has also not ruled out reviving its plan for a heavy pressure vessel factory at some point in the future, so long as it manages to build up a healthy pipeline of orders. The company had been waiting for the outcome of an ongoing SMR design competition in the UK – first announced by the Government in 2015 – before it made a decision on the pressure vessel plant. The FTSE 100 company had originally proposed one factory to make heavy pressure vessels for its SMRs and another to make the building blocks of the reactors. Rolls-Royce has scaled back plans to build two new factories for its small modular reactor (SMR) programme in the UK, following delays to a government design competition.
There’s something to be said for proven expertise–and when it comes to designing and marketing websites for manufacturers, we’re proud of our reputation for delivering results. Interior pages of the BASF website feature navigational breadcrumbs that users can click to view similar or related pages. In a nutshell, think of enhancing your website like prepping your home for guests.
We will set up monitoring tools to follow your website performance and develop a digital marketing plan for your brand’s continued online success. Our team of developers will ensure your designs, features and calls-to-action seamlessly work across devices and screens of all shapes and sizes. By ensuring proper functionality of your manufacturing website in various environments, we maintain your website’s optimal performance. If your website isn’t properly optimized for search engines, there’s no doubt you’re missing out on valuable leads.
Breadcrumbs are like a map that tells visitors which pages they passed through to get to the page they are currently looking at. This is followed by less critical (but still important) pages such as a resources section for helpful content like FAQs and a careers page. These include a gallery of example parts, an “about us” page, testimonials, and a page that describes the ordering process. Label each group of pages on your site in a way that generally describes what the visitor will find there, without any room for misunderstanding.
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